BFF Probiotic and Blue Light Protection Cream 50ml

Details

To all the multi-taskers out there, press pause on digital aging and befriend good bacteria with this skin-loving super cream.

Rich in powerful antioxidants that deeply moisturise, the BFF Priobiotic Blue Light Protection Cream fights free radicals to keep your skin bouncy and radiant, whilst balancing irritable skin with a probiotic ferment – now that’s cool.

For Who?

Our main target market is Gen Z and Gen Y ( 18-25 year olds) who are just starting out into skincare and are looking for brands that offer simple yet effective products to combat acne prone skin. Gen Z are the most connected generation of teens the world has known. These individuals are incredibly hyper-aware of themselves and social and political climate they live in. Constantly surrounded by the internet and the digital realm they make informed and calculated decisions, especially when it comes to purchasing new products. That is why we have created a brand that is simple, socially conscious and ethical as Gen Z are drawn to well-designed experiences, so we have taken the time to understand who they are and what they want.